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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 27 ) 〈TOP〉
  1. 周至如、陳政宏(2003)。大型用戶負載最佳省電策略規劃。未出版碩士論文,中原大學,中壢市。
  2. 張文智、衛萬里(2007) 。應用分析網路程序法選擇最佳產品設計方案之決策分析模式。未出版博士論文,國立臺灣科技大學,台北市。
  3. 溫敏杰、林怡君(2003) 。從競爭優勢探討休閒飲料之差異化分析。未出版碩士論文,成功大學,台南市。
  4. 潘浙楠、洪坤男(2008) 。企業購併動機、實施及執行績效之研究-以台灣通訊產業為例。未出版碩士論文,成功大學,台南市。
  5. Embacher, J. & Buttle, F. (1989). “A Repertory Grid Analysis of Austria’s Image As A Summer Vacation Destination” . Journal of Travel Research, 27(3), .3-7.
Times Cited (4) 〈TOP〉
  1. 曾玲姿(2011)。以消費者認知分析行動通信業者的定位-以五大電信業者為例。臺中科技大學企業管理系事業經營碩士班學位論文。2011。1-79。 
  2. 胡憶陽(2013)。平價時尚服飾品牌之消費偏好研究。臺灣大學國際企業學研究所學位論文。2013。1-116。 
  3. 方淑宜(2014)。台灣連鎖咖啡業複合經營之行動商務創新模式之研究 —以丹堤咖啡為例。臺灣大學商學組學位論文。2014。1-131。
  4. 趙佑馨(2015)。以方法目的鏈比較Starbucks與Cama吸引消費者購買因素。中央大學企業管理學系碩士在職專班學位論文。2015。1-101。
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