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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 59 ) 〈TOP〉
  1. 池文海、楊宗儒、蘇鈺玲(2007)。品牌知名度、知覺價值與顧客忠誠度關係:以花蓮地區觀光旅館的餐廳為例(電子版)。真理觀光學報,6,37-54。
  2. 李韋達與方文昌(2004),從品牌知名度探討知覺品質和購買意願-以價格與來源國形象為調節變數(電子版)。管理評論,23(4),89-112。
  3. 沈進成(2006),整合行銷傳播、旅遊意象、知名度、滿意度對忠誠度關係之研究-以古坑華山為例。運動與遊憩研究,1(1),1-24。
  4. 陳正男(2008)。服務品質、顧客關係管理與品牌形象對顧客滿意度影響之研究-以半導體設備代理商H公司為例(碩士論文,國立成功大學,2008)。全國博碩士論文資訊網,096NCKU5457057。
  5. 張美玲(2004)。台北市國中學生對西式速食的消費者知識、態度與行為研究(碩士論文,國立臺灣師範大學,2004)。全國博碩士論文資訊網,092NTNU0261008。
Times Cited (9) 〈TOP〉
  1. 黃婷鈺(2013)。品牌形象、品牌關係和知覺價值之相關研究-以電池市場為例。長榮大學國際企業學系(所)學位論文。2013。1-80。 
  2. 楊淑卿(2014)。探討網路旅行社消費者再購意願之研究。高雄餐旅大學旅遊管理研究所學位論文。2014。1-136。 
  3. 邱昭毓(2014)。以實質選擇權評估連鎖速食餐點之最適碳排放成本。高雄餐旅學院餐飲管理研究所學位論文。2014。1-66。 
  4. 林怡均(2011)。連鎖速食餐廳消費者生活型態區隔與品牌忠誠度關係之研究 -以麥當勞與摩斯漢堡比較分析。高雄餐旅學院餐飲管理研究所學位論文。2011。1-88。 
  5. 陳玠宇(2016)。整合Kano與PZB模式探討速食餐飲業外送服務品質滿意度之研究。逢甲大學工業工程與系統管理學系學位論文。2016。1-66。 
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