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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 174 ) 〈TOP〉
  1. 行政院農業委員會農業試驗所,2007,《臺灣的鳳梨》,臺北:遠足文化。
  2. 常向群,2010,《關係抑或禮尚往來,江村互惠、社會支持網和社會創造的研究》,新北市:華藝數位經銷。
  3. 黃語嫻,2006,《糕餅的故鄉:臺中縣糕餅商業同業公會65週年紀念典藏》,臺中縣:臺中縣糕餅商業同業公會。
  4. 吳宗瓊、劉瓊如,2008,〈旅遊紀念品購買行為的解析與探索-記憶在地特色vs 旅遊伴手禮〉,《觀光休閒學報》,14卷,2期。
  5. 洪維勵、林琍華、掌慶琳,2012,〈城市飲食意象之比較─政府觀光資訊網之內容分析〉,《餐旅暨觀光》,9眷,2期。
Times Cited (2) 〈TOP〉
  1. 吳翊菱(2015)。台灣糕餅業品牌國際精品化之研究-以微熱山丘為例。淡江大學國際企業學系碩士班學位論文。2015。1-148。 
  2. 曾婉婷(2016)。「寶島奉禮」鳳梨酥品牌視覺形象之包裝創作。臺中科技大學商業設計系碩士班學位論文。2016。1-157。
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