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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 90 ) 〈TOP〉
  1. 王素梅(2008年9月25日)。2008年我國飲料市場銷售預估與發展分析。台灣區飲料工業同業公會電子報。線上檢索日期: 2009年4月20日。網址
  2. 皮世明、李依珊(2009)。消費者進行線上合購行為之整合性模型研究。載於世新大學主編,ICIM2009第二十屆國際資訊管理學術研討會論文集(頁448-457)。台北:世新大學。
  3. 何玉龍(2005)。從眾行為於行銷實務上應用之研究-以BMW摩托車車主俱樂部為例(碩士論文,中原大學,2005)。全國博碩士論文資訊網,94CYCU5121085。
  4. 李承穎(2004)。臺北地區大學生優酪乳消費行為之研究(碩士論文,國立台灣師範大學,2004)。全國博碩士論文資訊網,93NTNU5261015。
  5. 吳芳菁(2001)。桃園縣國中學生飲用市售飲料狀況與相關因素研究(碩士論文,國立台灣師範大學,2001)。全國博碩士論文資訊網,89NTNU0483008。
Times Cited (4) 〈TOP〉
  1. 楊琬琳(2014)。高中生網路霸凌認知、情感與行為之相關研究。淡江大學教育心理與諮商研究所碩士班學位論文。2014。1-137。 
  2. 陳政隆(2015)。以從眾理論探討網路開箱文對於消費者購買意願之影響研究。屏東科技大學資訊管理系所學位論文。2015。1-80。 
  3. 楊政華(2015)。臺灣癌症病人死於自宅之空間分析。臺灣大學國家發展研究所學位論文。2015。1-103。 
  4. 劉曉恬(2014)。家屬照顧者運用安寧療護經驗探討。朝陽科技大學社會工作系學位論文。2014。1-151。
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