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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 84 ) 〈TOP〉
  1. 中華經濟研究院(2003)。九十一年度台灣地區服務業經營活動報告,25-35。
  2. 王文妤(2002)。來源國效應、國族主義與產品知識差異對購買意願的影響之比較-以兩岸大學生評價行動電話為例。未出版碩士論文,朝陽科技大學,台中縣。
  3. 王志弘(2007)。族裔–文化經濟、謀生策略與認同協商:台北都會區東南亞風味餐飲店個案研究,國立政治大學社會學報,39。
  4. 王俊元(2007)。上班族生活型態、人格特質對消費異國餐廳知覺價值與消費意願影響之研究。未出版碩士論文,淡江大學,台北縣。
  5. 陳豐富(2004)。來源國形象對產品購買意願的影響。未出版碩士論文,國立成功大學企業管理EMBA專班,台南市。
Times Cited (1) 〈TOP〉
  1. 林佳嬋(2014)。連鎖速食業來源國形象、品牌信任與品牌權益之關聯性研究 ─以麥當勞為例。高雄餐旅學院餐飲管理研究所學位論文。2014。1-105。 
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