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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 109 ) 〈TOP〉
  1. 白滌清(2007)。消費者行為。台北:華泰。
  2. 巫喜瑞、梁榮達(2005)。餐飲服務業服務接觸要素對顧客反應之影響-劇場理論之觀點。顧客滿意學刊,1(2),183 -216。
  3. 林建煌(2007)。消費者行為。台北:華泰。
  4. 周秀蓉(2005)。不同世代對異國美食選擇偏好、生活型態與消費行為之探討。第十屆餐飲管理學術研討會論文集(頁1-11)。台北市:財團法人中華飲食文化基金會。
  5. 周佩嫺(2011)。廣告代言人與促銷活動對購買意願之影響—以麥當勞為例。未出版碩士論文,國立高雄餐旅學院,高雄市。
Times Cited (2) 〈TOP〉
  1. 吳佳臻(2015)。從當代飲食生活看稻米文化之流變。淡江大學大眾傳播學系碩士班學位論文。2015。1-99。 
  2. 林士誠(2017)。餐飲空間演進與適性設計之研究 以高雄野村日式炭火燒肉店為例。樹德科技大學建築與室內設計研究所學位論文。2017。1-125。
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