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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 71 ) 〈TOP〉
  1. 王子薇(2008)。銷售人員的影響戰術與顧客購買意願之中介歷程探討。國立臺北科技大學,商業自動化與管理研究所,碩士學位論文。
  2. 貝佩怡(2003)。探討電視購物行為之購買動機。國立成功大學,工業與資訊管理研究所,碩士學位論文。
  3. 林俊宏(2002)。消費者特性、新產品屬性及環境變數對創新購買意願之影響。國立成功大學,企業管理研究所,碩士學位論文。
  4. 林建煌(2002)。消費者行為。智勝文化事業股份有限公司,第181頁。
  5. 陳映汝(2006)。銷售人員互動行為、產品特性、規範性評估對衝動性購買行為之影響。國立成功大學,企業管理研究所,碩士學位論文。
Times Cited (11) 〈TOP〉
  1. 李沛怡(2013)。分析消費者於不同型態咖啡店之再購因素:以消費動機之觀點。中原大學企業管理研究所學位論文。2013。1-85。 
  2. 陳信穎(2013)。治療痠痛藥品對品牌知名度與忠誠度之探討。樹德科技大學資訊管理系碩士班學位論文。2013。1-65。 
  3. 王正泰(2013)。探討社群網路之社群信任與忠誠度對購物意願之影響─以Facebook粉絲專頁為例。樹德科技大學資訊管理系碩士班學位論文。2013。1-68。 
  4. 劉振德(2013)。大學生對學生證與悠遊卡結合的創新接受度及顧客忠誠度之研究。樹德科技大學資訊管理系碩士班學位論文。2013。1-62。 
  5. 楊淑卿(2014)。探討網路旅行社消費者再購意願之研究。高雄餐旅大學旅遊管理研究所學位論文。2014。1-136。 
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