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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 72 ) 〈TOP〉
  1. 吳佳華,2011,〈夜市觀光意象、體驗滿意度與體驗後行為關聯性研究—以高雄六合觀光夜市遊客為例〉《商業現代化學刊》 1.6(2):59-74。。
  2. 池文海,陳瑞龍,潘美雪(2009),品牌權益、服務品質、知覺價值、 顧客滿意與顧客忠誠之探討-以台灣中油加油站為例,品 質學報,16(4),291-309。
  3. 李正文,陳煜霖(2005),服務品質、顧客知覺與忠誠度間關係之研 究-以行動通訊系統業為例,顧客滿意學刊,1(1),51-84。
  4. 李君如,陳俞伶( 2009),觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度關係之研究-以白蘭氏觀光工廠為例, 顧客滿意學刊,5(1),93 -120。
  5. 李奇勳,蘇瑞蓮(2008),服務品質、知覺價值、滿意度及遊後行為意圖關係之探討-以休閒旅遊業為例,顧客滿意學刊, 4(2),1-26。
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