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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 125 ) 〈TOP〉
  1. 王瑩瑋、鄭智豪、吳靜宜(2014)。商店印象與服務品質對知覺價值、顧客滿意度與顧客行為意象影響之研究-以台隆手創館為例。服務業管理評論。第十一期。P1-P24。
  2. 余舜德(2005)。夜市小吃的傳統與臺灣社會。第九屆中華飲食文化學術研討會論文集。P122。
  3. 吳正雄、李坤城(2012)。親子外食消費行為與餐廳選擇因素之研究:以南部地 區為例。嘉南學報。第三十八期。P302-P312
  4. 吳佳華(2011)。夜市觀光意象、體驗滿意度與體驗後行為關聯性研究-以高雄六合觀光夜市遊客為例。Journal of Commercial Modernization。Vo1.6。No.2。P59-P74。
  5. 李君如、陳偉洋(2006)。影音租售連鎖店商店印象與顧客忠誠度之研究。顧客滿意學刊。第二卷。第一期。P127-P160。
Times Cited (2) 〈TOP〉
  1. 李瑀謙(2017)。產品屬性、產品知識、購買情境與農特產伴手禮購買行為之關係─以大陸團體遊客來臺為例。中興大學生物產業管理研究所學位論文。2017。1-83。
  2. 林怡吟(2017)。大中華區品牌認知差異對購買意願之影響-以隨身碟產品為例。臺中科技大學企業管理系碩士班學位論文。2017。1-54。
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