國家旅遊官網評估比較

近年來隨著網際網路的普及化,旅遊業為了推廣自我的能見度,電子商務是最好的方式之一.而國家的旅遊網站彷彿也代表著一國的旅遊門面,而網站的架設程度是否與旅遊收支相關,這就是我們好奇之處首先,會先進行對消費者的分析,知道消費者的旅遊喜好.隨後進行國家旅遊網站的分析,以過去學者的理論來評估國家網站的品質,主要評估的方式是用內容分析法;利用量化的方式,來排除人為的干擾,達到較為客觀的結果,觀察旅遊網站品質與旅遊收支的關聯

關鍵字

電子商務、EKB消費者行為、內容分析法、網站評估量表

並列摘要

With the popularity of the Internet, tourism attracts visitors by generating media exposure, one of which aims to Electronic Commerce. Based on the reason, the research focuses on whether the official websites of tourism organization, the first impressions of the country, have the influences on its revenue. First, the analysis of the official websites is followed by customer’s traveling consumption tendency. This paper employs the method by Content Analysis Method, with the quantitative analysis to avoid man-made interferences, to achieve the objective results, and to study the further relationship between the qualities of traveling websites and its revenue.

並列關鍵字

Electronic Commerce , Comsumer’s Behavior of EKB model , Content Analysis Method , Websites Service Quality Scale

參考文獻

英文參考文獻

Google Scholar

Baloglu,S. & Pekcan,Y. A. (2006),The Website Design and Internet site marketing practices of Upscale and Luxury Hotels in Turkey, Tourism Management, 27(1),171-176