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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 195 ) 〈TOP〉
  1. 王俊強 (2000)。運動頻道節目之播映考量因素研究-以緯來體育台為例 (碩士論文,台灣師範大學,2000)。全國博碩士論文資訊網,89NTNU0567034。
  2. 李家梵 (2003)。運動雙頻所向無敵ESPN Star Sports。運動管理,4,75-80。
  3. 李淑玲 (1993)。青少年傳播形為與對職棒球員形象及認同程度之研究-以台北市公立國中、高中學生為例。未出版碩士論文,國立體育學院體育研究所,桃園縣。
  4. 李淑珍 (1994)。台北市大學生收看體育運動電視節目的動機與行為及相關因素之研究。體育學報,17, 143-158。
  5. ?文英(2001)。階程化之「媒體使用」模式:動機、媒體使用、動機滿足。廣播與電視,16,87-125。
Times Cited (5) 〈TOP〉
  1. 黎芝伶(2012)。媒體傳播策略運用與觀賞動機暨行為研究-以淡江大學賽博頻道為例。淡江大學教育科技學系碩士班學位論文。2012。1-142。 
  2. 蔡姿瑩(2006)。大台北地區國小學童對於公視優良兒童節目內容欣賞及吸收程度之研究。臺灣師範大學圖文傳播學系學位論文。2006。1-147。
  3. 鄭文蕊(2007)。臺北市Y世代學生觀賞SBL之媒介使用動機與使用行為研究。臺灣師範大學體育學系學位論文。2007。1-95。
  4. 蘇新傑(2011)。民眾生活型態對於足球參與及2010年世界盃足球賽觀賞影響之研究。臺灣師範大學運動與休閒管理研究所學位論文。2011。1-233。
  5. 蘇旭恬(2012)。中華電信Hichannel網路運動頻道觀賞者使用動機、滿意度及運動涉入之研究。臺灣師範大學運動與休閒管理研究所學位論文。2012。1-125。
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