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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 141 ) 〈TOP〉
  1. 方世榮(2003)。行銷學。台北市:三民。
  2. 王嬿淑(2006)。教育政策行銷之個案研究—以台北市教育局精緻教育政策為例。國立臺灣師範大學教育學系碩士論文,未出版,台北市。
  3. 余朝權(1998)。現代行銷管理。台北市:五南。
  4. 宋巧雰(2000)。非營利組織之社會行銷策略研究-以文教基金會為例。國立臺灣師範大學大眾傳播研究所碩士論文,未出版,台北市。
  5. 林素甘(2000)。從非營利機構行銷觀點談圖書館行銷。台北市立圖書館館訊,17(4),58-70。
Times Cited (7) 〈TOP〉
  1. 莊若梅(2007)。國民中學內部行銷在教師專業成長應用之研究-以北高兩市為例。臺灣師範大學教育政策與行政研究所學位論文。2007。1-167。
  2. 廖婕婷(2010)。臺北縣國民小學特色學校行銷策略之研究。臺灣師範大學教育政策與行政研究所學位論文。2010。1-234。
  3. 王湘栗(2010)。教育政策行銷模式建構之研究。臺灣師範大學教育學系學位論文。2010。1-363。
  4. 吳明修(2010)。台北縣國民小學閱讀教育政策行銷之研究。淡江大學會計學系碩士班學位論文。2010。1-136。
  5. 黃于珉(2010)。教育部電子報政策行銷功能性之研究-以「2009年有品運動」政策為例。臺灣師範大學圖文傳播學系學位論文。2010。1-185。
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