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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 101 ) 〈TOP〉
  1. 王瑞瑾、王仁堂(2003)。探討台灣職籃復賽之可能性及展望。大專體育,66,39-44。
  2. 行政院體委會(2002)。中華民國體育統計。台北市:行政院體育委員會。
  3. 吳金鳳(1998)。在商言商-談運動贊助與贊助效果。大專體育,40,136-142。
  4. 吳章明(2005)。台灣企業贊助運動賽會效益之研究-以第九屆東方錶盃大專網球賽為例。未出版碩士論文,國立體育學院,桃園縣。
  5. 李嘉宜(2005)。誠泰銀行經營職棒球隊之效益評估研究。未出版碩士論文,國立台灣師範大學,台北市。
Times Cited (7) 〈TOP〉
  1. 郭靜育(2013)。企業贊助運動員之研究─以盧彥勳為例。淡江大學大眾傳播學系碩士班學位論文。2013。1-108。 
  2. 陳麗安(2007)。籃球心體驗:SBL超級籃球聯賽體驗行銷與品牌權益之關聯性研究。臺灣師範大學運動與休閒管理研究所學位論文。2007。1-155。
  3. 申秀雲(2007)。超級籃球聯賽球團行銷活動之研究─以台灣啤酒籃球隊為例。臺灣師範大學運動與休閒管理研究所學位論文。2007。1-132。
  4. 楊奕瑋(2008)。2007-2008球季超級籃球聯賽於新莊體育館舉辦之經濟效益評估。臺灣師範大學運動與休閒管理研究所學位論文。2008。1-145。
  5. 熊鴻鈞(2009)。超級籃球聯賽現場觀眾消費行為意圖模式之研究。臺灣師範大學體育學系學位論文。2009。1-190。
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