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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 70 ) 〈TOP〉
    1. 司徒達賢(1995a)。策略管理。台北市:遠流。
    2. 楊中傑(2000)。有線電視系統經營何處去。財團法人資訊工業策進會2000年1月研究報告。台北市:財團法人資訊工業策進會。
    3. 劉沛晴(2003)。我國數位內容加值服務拓展方向之研究--以有線電視內容提供者為例。國立台灣師範大學大眾傳播研究所碩士論文,台北市。
    4. Blaikie, N. W. H. (1991). A critique of the use of triangulation in social research. Quality & Quantity, 25, 115-36.
    5. Collis, D. J. (1991). A resource-based analysis of global competition: the case of the bearings industry. Strategic Management Journal, 12, 49-68.
    Times Cited (1) 〈TOP〉
    1. 王怡(2008)。DVB-H手機電視在台灣行動通訊業的創新策略。清華大學高階主管經營管理碩士在職專班學位論文。2008。1-63。
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