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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 116 ) 〈TOP〉
  1. 王雯宗、朱盈蒨 (2010)。旅遊目的地意象與促銷活動對旅遊意願及旅遊行為之影響研究-以澎湖為例﹝電子版﹞。島嶼觀光研究,3(1),100-113。
  2. 余泰魁、呂能慧 (2001) 。臺灣地區北部民眾對金門旅遊滿意度模式之建構與實證﹝電子板﹞。戶外遊憩研究,14(4),51-76。
  3. 李青松、陳聖林、車成緯 (2010) 。青年旅遊之媒體行銷對旅遊意象、活動吸引力與旅遊意願的影響-以馬祖地區為例﹝電子版﹞。休閒事業文化研究,8(3),25-43。
  4. 杜殷瑢 (2009) 。臺南古蹟遊客旅遊動機、滿意度與認同度關係之研究 (未出版碩士論文)。國立臺灣師範大學,臺北市。
  5. 張淑青 (2004)。澎湖套裝旅遊服務品質之研究﹝電子版﹞。觀光研究學報,10(2),111-125。
Times Cited (8) 〈TOP〉
  1. 林琨錡(2015)。在地藝術家創作中的旅遊目的地地方意象之研究。虎尾科技大學休閒遊憩研究所學位論文。2015。1-140。 
  2. 紀佳瑋(2014)。打工換宿者行為模式之研究。高雄餐旅大學旅遊管理研究所學位論文。2014。1-172。 
  3. 鄭智元(2015)。遊客旅遊動機、遊憩體驗、旅遊滿意度對重遊意願影響之研究-以不一樣鱷魚生態休閒農場為例。屏東科技大學農企業管理系所學位論文。2015。1-137。 
  4. 蕭伊伶(2016)。遊客對環境氛圍要素、美感欣賞、 目的地意象與體驗效益關係之研究— 以台中市新社區為例。逢甲大學景觀與遊憩碩士學位學程學位論文。2016。1-140。 
  5. 章綺霞(2014)。以ZMET探討文化地景如何形塑旅遊目的地意象─以八卦山國家風景區為例。朝陽科技大學休閒事業管理系學位論文。2014。1-212。
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