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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 114 ) 〈TOP〉
    1. ?mid=1531.
    2. 丁烜鳴(2005)。品牌形象與廣告效果對消費者購買行為之影響。未出版碩士論文,國立台灣師範大學,台北市。
    3. 李秉憲(2006)。運動員代言商品對棒球運動消費者購買意願之研究-以美國職棒紐約洋基隊球員王建民為例。未出版碩士論文,國立台灣師範大學,台北市。
    4. 李翔群(2007)。運動明星的形成與反思-以王建民為例。未出版碩士論文,國立台灣師範大學,台北市。
    5. 林信宏(2003)。運動廣告中的符號消費現象。未出版碩士論文,南華大學,嘉義縣。
    Times Cited (4) 〈TOP〉
    1. 連佳盈(2011)。廣告代言人對品牌形象活化影響之研究-以阿瘦皮鞋為例。淡江大學國際商學碩士在職專班學位論文。2011。1-65。 
    2. 王雪樺(2013)。策略故事與企業成長策略關係之研究-以宏碁與華碩為例。屏東科技大學企業管理系所學位論文。2013。1-255。 
    3. 楊政樺(2010)。企業建立平衡計分卡之個案研究-以A運動用品公司為例。臺灣師範大學體育學系學位論文。2010。1-158。
    4. 莊珮琪(2010)。職棒球員身體資本之形成及其轉化。臺灣師範大學運動與休閒管理研究所學位論文。2010。1-148。
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