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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 165 ) 〈TOP〉
  1. 方幸意 (2006)。網路口碑訊息特性對消費者品牌態度之影響。國立成功大學國際企業研究所碩士論文,未出版。
  2. 陳怡均 (2006)。電視購物節目訴求種類與呈現方式之影響。國立台灣大學商學研究所碩士論文,未出版。
  3. 陳昀昇 (2008)。女性顧客對化妝品專屬購物網站的認知影響其在網路購買化妝品的意願。國立中央大學企業管理研究所碩士論文,未出版。
  4. 賴佩婷(2006)。品牌故事及其結構與內容在不同商品類型下對廣告效果的影響。國立台灣大學商學研究所碩士論文,未出版。
  5. Balasubramanian, S., & Mahajan, V. (2001). The Economic Leverage of the Virtual Community. International Journal of Electronic Commerce, 5, 103-138.
Times Cited (15) 〈TOP〉
  1. 江虹儒(2013)。美妝部落格對消費者購買意願之研究。淡江大學國際企業學系碩士班學位論文。2013。1-115。 
  2. 簡枝春(2011)。休閒渡假飯店網路口碑之動態分析。臺東大學進修部休閒事業管理組碩(夜間)學位論文。2011。1-100。 
  3. 王宜媚(2014)。消費者以瀏覽或購買為目標對屬性偏好之影響。臺中科技大學企業管理系事業經營碩士班學位論文。2014。1-76。 
  4. 廖容萱(2009)。有機農產品的產品特性、消費者特性、情境因素對通路型態選擇及購買決策之研究。屏東科技大學農企業管理系所學位論文。2009。1-206。 
  5. 陳韋如(2016)。社群網站時尚名人外表吸引力、貼文訊息內容與消費者視覺美感中心性之口碑效應—以Facebook粉絲專頁為例。臺灣大學商學研究所學位論文。2016。1-73。 
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