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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 85 ) 〈TOP〉
  1. Brown, M. (1976). Value-A necessary but neglected ingredient of motivation on the job. Academy of Management, 1(4): 15-23
  2. Cowe, R.,& Williams, S.(2000). Who are the ethical consumer? UK: The Co-operative Bank.
  3. Dickson, M. A.(2005). Identifying and profiling apparel label users. In R. Harrison, T. Newholm, & D. Shaw (Eds.), Ethical consumer (pp.155-171). London: Sage.
  4. Doane, D.(2001). Taking flight: The rapid growth of ethical consumption. London: New Economics Foundation.
  5. Friedman, M.(1999). Consumer boycott. London: Routledge.
Times Cited (6) 〈TOP〉
  1. 張簡仁榮(2011)。高雄市居民之價值觀與生活型態對休閒活動偏好影響之研究。朝陽科技大學休閒事業管理系學位論文。2011。1-113。
  2. 瞿丹妮(2011)。生態循環農業產銷策略個案研究。中央大學企業管理學系碩士在職專班學位論文。2011。1-55。
  3. 劉邦丞(2012)。國小教師價值觀與教師工作八小時政策對工作態度影響之探討-以組織氣候為調節變項。元智大學社會暨政策科學學系學位論文。2012。1-137。
  4. 林君怡(2012)。標章產品消費決策因素之研究。臺北科技大學服務與科技管理研究所學位論文。2012。1-116。
  5. 蔡鴻龍(2014)。青少年美妝品消費價值觀分析。朝陽科技大學企業管理系學位論文。2014。1-54。
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