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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 194 ) 〈TOP〉
  1. 王盈惠(2005)。全球化下女性消費的反身性思考-女性購買資生堂化妝
  2. 王敏莉(2006)。女性小汽車購買行為研究-以大臺北地區為例。未出版
  3. 江建良(1988)。使用情境與產品涉入對購買意願影響之研究。未出版碩
  4. 吳忠宏、江宜珍(2004)。遊客對解說媒體滿意度之研究:以科學工藝博物館為例。臺中師院學報,18(1), 159-183。
  5. 吳淑鶯、詹琇如(2009)。實體與網路通路型態在消費者行為及滿意度關係上之影響效果—以女性保養品為例。顧客滿意學刊,5(1),149-174。
Times Cited (5) 〈TOP〉
  1. 劉俊谷(2010)。中華職棒現場觀眾對球場設施使用期望與滿意度之研究。臺灣師範大學體育學系學位論文。2010。1-177。
  2. 游昌憲(2010)。自行車環島者生活型態、深度休閒與知覺風險之研究。臺灣師範大學體育學系學位論文。2010。1-136。
  3. 王玟婷(2010)。臺北地區運動健身俱樂部女性會員消費行為之研究。臺灣師範大學體育學系學位論文。2010。1-142。
  4. 李坤展(2010)。品牌形象、知覺品質、知覺價值、購買意願及消費行為關係之研究─以捷安特為例。臺灣師範大學運動與休閒管理研究所學位論文。2010。1-188。
  5. 曾宏鈞(2011)。女性運動服裝消費者生活型態、促銷方式與消費者行為之研究—以臺北市百貨公司為例。臺灣師範大學運動與休閒管理研究所學位論文。2011。1-125。
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