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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 262 ) 〈TOP〉
  1. 王嬿淑(2005)。教育政策行銷之個案研究—以臺北市教育局精緻教育政策為例。國立臺灣師範大學教育研究所碩士論文,未出版,臺北市。
  2. 朱鎮明(2003)。政治管理。臺北市:聯經。
  3. 何易展(2006)。地方政府政策行銷之研究:以臺北縣金山鄉為例。國立政治大學行政管理碩士學程碩士論文,未出版,臺北市。
  4. 李文淵(2006)。政府政策行銷與媒體互動關係之研究─以公共關係理論為觀點。國立臺灣師範大學政治學研究所在職進修碩士班碩士論文,未出版,臺北市。
  5. 李永恆(2005)。政府機關政策行銷之研究-以推動塑膠限用政策為例。國立臺灣師範大學政治學研究所在職進修班碩士論文,未出版,臺北市。
Times Cited (8) 〈TOP〉
  1. 呂惠菁(2015)。新北市實施火炬計畫國民小學新住民學生母語學習狀況之研究。淡江大學教育政策與領導研究所碩士在職專班學位論文。2015。1-132。 
  2. 王瑞慶(2014)。爭議性政策運用政策行銷之思辨:以十二年國民基本教育政策為分析個案。臺灣大學政治學研究所學位論文。2014。1-165。 
  3. 吳明修(2010)。台北縣國民小學閱讀教育政策行銷之研究。淡江大學會計學系碩士班學位論文。2010。1-136。
  4. 黃于珉(2010)。教育部電子報政策行銷功能性之研究-以「2009年有品運動」政策為例。臺灣師範大學圖文傳播學系學位論文。2010。1-185。
  5. 曾淑婷(2010)。學校行銷倫理之研究--以一所國民中學為例。臺灣師範大學教育學系學位論文。2010。1-184。
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