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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 156 ) 〈TOP〉
  1. 王欣蘭(2008)。臺北縣特色學校校長轉型領導行為與學校創新經營關係之研究。淡江大學教育政策與領導研究所碩士論文。未出版,臺北縣。
  2. 余朝權(1991)。現代行銷管理。臺北市:五南。
  3. 吳國基(2005)。學校行銷策略在學校行政上的應用與實務。學校行政,37,96-108。
  4. 吳清山(2004)。學校行銷管理的理念與策略。北縣教育,47,23-34。
  5. 李朝卿(2008)。南投縣國民小學學校行銷策略之研究。中臺科技大學文教事業經營研究所碩士論文。未出版,臺中市。
Times Cited (14) 〈TOP〉
  1. 曾釋嫻(2014)。翻轉課堂教學對大學生學習策略影響之研究。淡江大學教育科技學系碩士在職專班學位論文。2014。1-254。 
  2. 田桂華(2014)。基北區私立高中職學校行銷策略之研究。臺北科技大學技術及職業教育研究所學位論文。2014。1-161。 
  3. 廖愛仁(2013)。桃園縣國民小學家長教育選擇權與學校特色關係之研究。中原大學教育研究所學位論文。2013。1-142。 
  4. 洪正義(2011)。桃園縣國民小學校長課程領導與學校本位課程發展關係之研究-以學校特色認證為例。中原大學教育研究所學位論文。2011。1-201。 
  5. 林嘉鈴(2012)。臺中市幼兒園行銷策略之研究。中臺科技大學文教事業經營研究所學位論文。2012。1-180。 
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