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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 104 ) 〈TOP〉
  1. Ferdinand de Saussure著(1966),Course in General Linguistics。New York:Mcgraw-Hill。
  2. Volosinov, V.N.著(1973),Marxism and the philosophy of language。New York:
  3. Gunther Kress & Theo Van Leeuwen著,桑尼譯(2000),解讀影像。台北,亞太出版。
  4. Roland Barthes著,洪顯勝譯(1988),符號學要義。台北:南方叢書出版。
  5. Roland Barthes著,董文華、王葵等譯(1995),符號學美學。台北,商鼎出版。
Times Cited (3) 〈TOP〉
  1. 龍思豪(2012)。動態式Banner於廣告設計之風格特性研究。元智大學資訊傳播學系學位論文。2012。1-98。 
  2. 張嘉妤(2013)。性別意識形態與時尚美學廣告符碼操作機制之研究 -以中興百貨廣告《胖女人篇》、《小紅帽篇》與《書店篇》為例。臺中科技大學商業設計系碩士班學位論文。2013。1-164。
  3. 陳文貞(2015)。客家產業節目的族群意象分析─ 以客家安可為例。中央大學客家社會文化研究所學位論文。2015。1-152。
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