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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 117 ) 〈TOP〉
    1. 李丁讚、陳兆勇(1998)。〈衛星電視與國族想像:以衛視中文台的日據為 觀察對象〉,《新聞學研究》,56:9-34。
    2. 李明聰(2008)。〈去/再領域化的西門町:「擬東京」消費地景的想像與建構〉,《文化研究》,9:119-163。
    3. 李政忠(2003)。〈以連結觀點思考媒體業者在全球化趨勢中的經營策略〉,《新聞學研究》,75:1-36。
    4. 邱麗珍(2000)。《女雜性誌中美容美體論述的解構》。國立臺灣師範大學家政教育研究所碩士論文。
    5. 周欣君(2001)。《女性雜誌市場區隔與產品定位之研究》。國立臺灣師範大學大眾傳播研究所碩士論文。
    Times Cited (4) 〈TOP〉
    1. 羅月雲(2015)。唐代婦女時尚研究。逢甲大學中國文學系學位論文。2015。1-213。 
    2. 林宜嫈(2011)。從無名到知名:知名部落客的勞動發展過程與勞動認同。臺灣師範大學大眾傳播研究所學位論文。2011。1-122。
    3. 李孟娟(2011)。以跨文化的觀點看商業電視台製播族群語言教學節目—以TVBS「來怡客」為例。中央大學客家政治經濟研究所學位論文。2011。1-207。
    4. 劉仰芳(2012)。日系混血美:台灣本土時尚圈的生產邏輯。臺灣師範大學大眾傳播研究所學位論文。2012。1-116。
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