Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Previous Page
Next Page
There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.
Abstract 〈TOP〉
    Reference ( 150 ) 〈TOP〉
    1. 莊伯仲(2007)。〈台灣政黨網站設計─啟發式評估法之觀點〉,《資訊社會研究》,12: 241-272。
    2. 莊伯仲(2009)。〈2005年縣市長選舉競選網站分析;網路行銷之觀點〉,《選舉評論》,6: 31-54。
    3. 陳彥佑(2006)。《競選議題與宣傳策略-以周錫瑋競選2005年台北縣長為例》。中國文化大學政治學研究所。
    4. 黃銘惇譯(2000)。《社會科學研究法:社會關係研究取向(上)》。台北:桂冠。(原書:Charles M. Judd, Eliot R. Smith & Louise H. Kidder(2000). Research Methods in Social Relations. Holt Rinehart and Wiston, Inc.)
    5. 溫偉群、游梓翔(2009)。〈2008年台灣總統大選電視辯論的功能分析研究〉,《選舉評論》,5,頁15-32。
    Times Cited (5) 〈TOP〉
    1. 祝心瑩(2011)。競選公關策略與實務研究-威肯公關公司2010年台北市長輔選個案分析。臺灣師範大學大眾傳播研究所學位論文。2011。1-136。
    2. 黃琬玲(2011)。二O一O年五都市長選舉之競選傳播策略分析 -以大高雄市為例。臺灣師範大學大眾傳播研究所學位論文。2011。1-192。
    3. 高捷(2011)。二○一○直轄市長選舉競選傳播之研究-以台南市為例。臺灣師範大學大眾傳播研究所學位論文。2011。1-151。
    4. 林敬翎(2012)。2012年第八屆立法委員選舉之競選傳播策略分析研究-以台中市第七選區(太平區、大里區)為例。臺灣師範大學大眾傳播研究所學位論文。2012。1-135。
    5. 黃琮敏(2012)。二O一二年第八屆立法委員選舉競選傳播策略研究分析-以台北市第二選區(大同、士林)為例。臺灣師範大學大眾傳播研究所學位論文。2012。1-129。
    Altmetrics 〈TOP〉
    E-mail :
    When an article is available to download, a notice will be sent to your mailbox address.
    E-mail :