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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 86 ) 〈TOP〉
  1. 王維君(2005)。東森媒體集團之品牌形象及品牌定位策略研究。國立台灣師範大學圖文傳播學系碩士論文,未出版,台北市。
  2. 范麗娟(1994)。深度訪談簡介。戶外遊憩研究,7(2),25-35。
  3. 黃子潔(2007)。代言人網誌日記形式廣告之溝通效果研究。國立政治大學廣告研究所碩士論文,未出版,台北市。
  4. 陳昀昇(2008)。女性顧客對化妝品專屬購物網站的認知影響其在網路購買化妝品的意願。國立中央大學企業管理研究所碩士論文,未出版,桃園縣。
  5. 詹文男(1996)。產業研究方法導論。台北:財團法人資訊工業策進會。
Times Cited (5) 〈TOP〉
  1. 江虹儒(2013)。美妝部落格對消費者購買意願之研究。淡江大學國際企業學系碩士班學位論文。2013。1-115。 
  2. 張銘憲(2014)。烘焙美食在網路上的成功因素分析 - 以某烘焙業公司為例。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2014。1-90。 
  3. 方立安(2017)。閱聽人觀看直播行為之分析:以 Facebook 直播為例。臺灣大學國際企業學研究所學位論文。2017。1-87。 
  4. 傅筱君(2013)。醫美微整形相關訊息來源管道對消費者購買行為之影響—以知覺風險、涉入程度為中介變數。朝陽科技大學企業管理系學位論文。2013。1-67。
  5. 莊惟鈞(2016)。以顧客知覺價值探討網路插畫家與粉絲之關係品質對商品推薦影響之研究。淡江大學資訊管理學系碩士班學位論文。2016。1-82。
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