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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 127 ) 〈TOP〉
  1. 余朝權(1991)。現代行銷管理。臺北市:五南。
  2. 李文娟(1997)。邁向運動用品業的戰國時代。大專體育,30,68-74。
  3. 倪瑛蓮(2009)。臺北市運動中心顧客參與之預測模式分析。未出版碩士論文,國立臺灣師範大學,臺北市。
  4. 財團法人資訊工業策進會(2005)。2005年我國企業連網及應用調查。2010年9月27日,取自
  5. 財團法人資訊工業策進會(2009a)。2009年臺灣網友線上購物行為暨消費發展趨勢。2010年9月27日,取自
Times Cited (8) 〈TOP〉
  1. 陳逸儒(2013)。應用ECSS與IPA於雲端服務系統改善之研究。臺中科技大學流通管理系碩士班學位論文。2013。1-55。 
  2. 張書豪(2013)。應用羅吉特模型探討促銷組合策略之研究-以女裝服飾網站為例。臺中科技大學流通管理系碩士班學位論文。2013。1-69。 
  3. 蔡蕙如(2013)。以類神經網路探討價格促銷組合對網路消費者購買意願的影響-以服裝購物網為例。臺中科技大學流通管理系碩士班學位論文。2013。1-77。 
  4. 許鈞閔(2012)。Y世代消費者購買NBA明星代言鞋炫耀價值與購買動機之研究。臺灣師範大學運動與休閒管理研究所學位論文。2012。1-99。
  5. 徐雅琪(2012)。桃園縣國民小學教師生活型態與團購消費行為相關之研究。元智大學社會暨政策科學學系學位論文。2012。1-158。
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