籃球球員對組織承諾、工作滿意度與生涯規劃之分析－以台灣啤酒籃球隊為例

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籃球球員對組織承諾、工作滿意度與生涯規劃之分析－以台灣啤酒籃球隊為例

Analyzing Basketball Players’ Organizational Commitment, Job Satisfaction and Career Planning – Based on the Taiwan Beer Basketball Team

謝靜瑜 , Masters　　Advisor：施致平　　

英文

超級籃球聯賽；組織承諾；工作滿意度；生涯規劃； SBL ； organizational commitment ； job satisfaction ； career planning

Abstract │ Reference (103) │ Times Cited (2) │ Altmetrics

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For the Super Basketball League (SBL), players were seen as the employee of the organization as well as the essential character for the game itself. However, studies rarely conveyed players’ opinion and their interaction with the organization. Therefore, the purpose of this study took the players of Taiwan Beer basketball team (TB) as the case to examine players’ job satisfaction, organizational commitment as well as career planning. Besides, this study also analyzed the relation between these three factors, and how they affected players’ decision making in life.
    This study emphasized on qualitative research, through interviewing TB players in detail. The results were as follows: First of all, TB players were highly satisfied with the facilities, coaching staff and team chemistry; in terms of salaries, acknowledging the overall environment in Taiwan’s sports industries, players thought they were reasonably paid. Secondly, compared to others, TB players were highly dedicated to their team. However, facing the lure of high salaries from the Chinese Basketball Association (CBA), dedication became significantly lower. Thirdly, when it came to career planning, job satisfaction and organizational commitment did not always create positive effect on players’ planning. Further more, when faced with lucrative contracts from CBA, players’ high job satisfaction and organizational commitment remained the same, but they chose to leave SBL for CBA nonetheless.
    Based on the results, there will have some suggestions to TB and other SBL teams: First of all, construct a complete and transparent salary system. Secondly, design career planning and other courses to help current players prepare for retirement in the future. Thirdly, establish an overall perfected SBL guideline, increase players’ salary and contract security.

Reference ( 103 ) 〈TOP〉

田秀蘭、郭乃文（2002）。「成人生涯認知量表」之發展及其效度研究。測驗年刊，49(1) ，19-37。
連結：
申秀雲（2008）。超級籃球聯賽球團行銷活動之研究─以台灣啤酒籃球隊為例。未出版碩士論文，國立臺灣師範大學，臺北市。
連結：
初詠萱、李雅君（2007）。女子籃球選手生活品質情形探討。兩岸體育與運動休閒產業發展研討會論文集。
連結：
何守正（2008）。SBL超級籃球聯賽球員生涯規劃之研究。未出版碩士論文，國立臺灣師範大學，臺北市。
連結：
何正峰、鍾陳偉、倪雅華與王潔玲（2008）。不同性別籃球選手知覺教練領導行為、內在動機及滿足感之研究。北體學報，16，72-82。
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Times Cited (2) 〈TOP〉

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