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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 104 ) 〈TOP〉
  1. 方珍珍、盧珀芳、王俊豪(2009)。促銷工具對百貨公司化妝保養品試用與再購行為之影響分析。行銷評論,6(3),369-390。
  2. 方美雅(2010)。促銷方式對消費者購買意願影響之研究-以百貨公司化妝品為例。未出版碩士論文,清雲科技大學,桃園縣。
  3. 王止敬(2009)。臺北市滑板運動參與者生活型態與消費行為之研究。未出版碩士論文,國立臺灣師範大學,臺北市。
  4. 王玟婷(2009)。臺北地區運動健身俱樂部女性會員消費者行為之研究。未出版碩士論文,國立臺灣師範大學,臺北市。
  5. 朱雲弘(2009)。百貨公司商店形象及促銷活動對臺北市消費者購買決策影響之研究。未出版碩士論文,國立交通大學,新竹市。
Times Cited (5) 〈TOP〉
  1. 簡婕穎(2014)。國產節能家電消費者生活型態與市場區隔之研究-以電冰箱為例。淡江大學國際商學碩士在職專班學位論文。2014。1-66。 
  2. 陳甄儀(2014)。消費者購買社福團體產品的考慮因素及涉入程度對購買行為影響之研究-以喜憨兒烘焙屋為例。淡江大學國際企業學系碩士班學位論文。2014。1-77。 
  3. 張家綸(2013)。外國品牌形象進入國內市場行銷策略之研究 -以澳洲品牌 Lorna Jane 為例。淡江大學國際企業學系碩士班學位論文。2013。1-70。 
  4. 謝曜州(2014)。臺灣B2C女性服飾電子商務的成功經營策略。臺中科技大學商業設計系碩士班學位論文。2014。1-156。 
  5. 王嘉寧(2013)。數位單眼相機消費者生活型態及消費者行為之研究-以女性為例。臺灣師範大學運動休閒與餐旅管理研究所學位論文。2013。1-175。
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