Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 99 ) 〈TOP〉
  1. 江建德 (2008) 。代言人的成就表現對銷售策略與銷售量的影響-以運動明星代言球鞋為例 (未出版碩士論文) 。國立臺灣師範大學,臺北市。
  2. 貝佩怡 (2004) 。探討電視購物行為之購買動機 (未出版碩士論文) 。國立成功大學,臺南市。
  3. 何慧儀、簡敏如 (2011) 。電子雜誌品牌知名度對知覺價值及購買意願之影響 (未出版碩士論文) 。中華印刷科技年報,259-269。
  4. 邱偉盛 (2011) 。大學院校學生網路生活型態與運動用品網路消費決策之研究 (未出版碩士論文) 。國立臺灣師範大學,臺北市。
  5. 邱芳珊 (2008) 。X世代與Y世代休閒態度與休閒偏好差異之研究 (未出版碩士論文) 。大葉大學,彰化縣。
Times Cited (2) 〈TOP〉
  1. 張哲誠(2015)。NBA之熱迷行為研究-以台灣球迷為例。中原大學企業管理研究所學位論文。2015。1-90。 
  2. 黃維俊(2015)。從閱聽眾接收分析觀點看新聞媒體塑造運動明星現象。臺灣大學新聞研究所學位論文。2015。1-125。 
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :