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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 186 ) 〈TOP〉
  1. 卡曼•蓋洛(2011)。透視賈伯斯驚奇的創新秘訣。(閻紀宇譯)。台北市:美商麥格羅•希爾國際股份有限公司台灣分公司。(原著出版年:2011)
  2. 杜紫軍(2009)。數位出版產業發展策略與推動現況。2010年12月23日,取自:
  3. 杜紫軍(2011)。建構及推動電子書產業共通標準。研考雙月刊,35,95-101。
  4. 吳季穎(2011)。閱讀行為產品屬性知覺轉換成本對電子書閱讀器採用行為之影響。國立臺北大學企業管理學系碩士,未出版,台北市。
  5. 林佳誼(2010a)。應用結構方程式於電子書使用意願之研究。臺中技術學院流通管理系碩士論文,未出版,台中市。
Times Cited (3) 〈TOP〉
  1. 江明潔(2015)。以科技接受模式探討讀者使用資源探索服務的意願:以臺灣聯合大學系統為例。臺灣大學圖書資訊學研究所學位論文。2015。1-153。 
  2. 黃昱瑋(2014)。以科技接受模式探討消費者購買意願之研究-以電子書為例。朝陽科技大學企業管理系學位論文。2014。1-79。
  3. 黃渝敏(2016)。以科技接受模式探討穿戴式裝置消費者行為之研究。淡江大學國際行銷碩士在職專班學位論文。2016。1-50。
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