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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 96 ) 〈TOP〉
  1. 王偉國(2011)。消費者使用科技創新產品之因素探討—以平板電腦為例。國立成功大學企業管理研究所碩士論文,未出版,台南市。
  2. 任維廉、呂堂榮、劉柏廷(2009)。科技接受行為模式之整合分析-三個主要模式之比較。資管評論,15(1),101-138。
  3. 余 鑑、于俊傑、余采芳(2011)。數位學習認知與使用意圖間影響之研究。電子商務研究,9(3),323-352。
  4. 李秉恆(2011)。系統風險:從眾行為、銀行紓困政策與利率政策。臺灣大學財務金融學研究所學位論文,未出版,臺北市。
  5. 林妙雀、李建裕(2010)。吞世代青少年品牌形象及品牌態度之研究-以同儕從眾行為為干擾變數。行銷評論,7(4),525-556。
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