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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 135 ) 〈TOP〉
    1. 方世榮譯(2002)。《行銷學原理》。台北:東華。
    2. 方佩欣(2009)。〈城市運動行銷的策略分析〉,《大專體育》,100: 82-87。
    3. 王超華(2010)。〈歷史終結在中國:近十年中國大陸官方意識型態變化解析〉,《思想》,14: 201-231。
    4. 江長遠,張家昌(2007)。〈從行銷5P談運動行銷策略〉,《彰化師大體育學報》,7: 75-81。
    5. 李仁佐、張家昌(2007)。〈淺論王建民現象〉,《彰化師大體育學報》,7: 52 -59。
    Times Cited (3) 〈TOP〉
    1. 廖振佑(2014)。故事型廣告之感性魅力關鍵研究─以全家Let’s Café電視廣告為案例。臺中科技大學商業設計系碩士班學位論文。2014。1-105。 
    2. 張甯涵(2013)。CITY CAFÉ電視廣告引領小資女風潮之研究。臺中科技大學商業設計系碩士班學位論文。2013。1-113。 
    3. 管邦瑋(2013)。來自街頭的蜂鳴-偉士牌在臺灣插畫創作。臺中科技大學商業設計系碩士班學位論文。2013。1-125。 
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