Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 128 ) 〈TOP〉
  1.    範。台北市:中華民國奧林匹克委員會。
  2. 古德龍(2003)。贊助商的眼中釘—(狙)擊行銷。運動管理季刊,4,107-113。
  3. 伍文海(2002)。二○○三年中華職業棒球聯盟比賽球場廣告之再確認率研究。未出版碩
  4. 林楨喬(2003)。不同媒介之廣告效果比較研究以九十二年全國大專院校運動會廣告為
  5. 陳正龍(2003)。顧客產品知識、媒體類型與廣告訴求對廣告效果之研究。未出版碩士
Times Cited (3) 〈TOP〉
  1. 張家銘(2005)。中華職棒消費者對球隊贊助商辨識率影響因素之研究-以2005年兄弟象隊贊助商為例。臺灣師範大學體育學系學位論文。2005。1-140。
  2. 吳巧婷(2006)。奧林匹克運動會狙擊行銷之法律問題研究。臺灣師範大學運動與休閒管理研究所學位論文。2006。1-151。
  3. 林靜妮(2007)。北京奧運會官方網站臺灣地區使用者滿意度之研究。臺灣師範大學體育學系學位論文。2007。1-133。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :