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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 78 ) 〈TOP〉
    1. 方信淵、程紹同(2002)。第34屆世界盃棒球錦標賽贊助商認知研究。中華體育,第17卷第3期,頁82-90。
    2. 伍文海(2003)。二00三年中華職業棒球聯盟比賽球場廣告之再確認率研究。國立台灣師範大學運動與休閒管理研究所碩士學位論文(未出版),台北市。
    3. 吳章明、邱祖賢、黃榮松(2005)。企業贊助運動賽會之個案研究:以2003年第九屆東方錶盃大專網球賽為例。大專體育學刊,第7卷第3期,頁91-99。
    4. 李冠輝(2005)。企業透過運動贊助投入行銷活動之研究。國立台灣大學企業學研究所碩士論文(未出版),台北市。
    5. 林清山(1992)。心理教育統計學。台北市:台灣東華。
    Times Cited (6) 〈TOP〉
    1. 黃智澄(2014)。針對視障者定向輔助之視覺辨識系統。臺北科技大學資訊工程系所學位論文。2014。1-41。 
    2. 林家儒(2012)。運用顏色與SURF關鍵點特徵分類之快速多廣告看板計次系統。臺北科技大學資訊工程系研究所學位論文。2012。1-71。 
    3. 吳昆霖(2006)。企業贊助中華職棒大聯盟2006年賽季之個案研究。臺灣師範大學體育學系學位論文。2006。1-111。
    4. 陳毓琳(2007)。遊客前往谷關溫泉區之旅遊意象、旅遊動機與旅行時間相關之研究。亞洲大學休閒與遊憩管理學系碩士班學位論文。2007。1-109。
    5. 楊奕瑋(2008)。2007-2008球季超級籃球聯賽於新莊體育館舉辦之經濟效益評估。臺灣師範大學運動與休閒管理研究所學位論文。2008。1-145。
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