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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 113 ) 〈TOP〉
    1. Aaker, D. A. (1991). Managing brand equity:capitalizing on the value of abrand name. New York : The Free Press.
    2. Adler, K. (1998). Degree upgrades : a new service, a new market and a new strategy for higher education. Journal of Marketing for Higher Education, 9 (1) , 11-23.
    3. Ashar, H., & Lane, M. (1996). Focus groups help to focus the marketing strategy. Journal of Marketing for Higher Education, 7 (2), 33-41.
    4. Assael. H. (1992). Consumer behavior and marketing action. Boston : PWS-KENT .
    5. Blattberg, R. C., & Sen, S. K. (1974). Market segmentation using models of multidimensional purchasing behavior. Journal of Marketing, 38, 17-28.
    Times Cited (40) 〈TOP〉
    1. 蔡瑞欣(2012)。台灣華語教育行銷策略及其成效之研究─以二所大學為例。淡江大學會計學系碩士班學位論文。2012。1-189。 
    2. 陳韋伶(2010)。教育大學新生選念師培科系之決定因素研究。淡江大學會計學系碩士班學位論文。2010。1-152。 
    3. 施振裕(2010)。臺北市立國民中學特色社團的品牌形象與學校行銷效果之研究。淡江大學教育政策與領導研究所碩士在職專班學位論文。2010。1-101。 
    4. 林資凱(2009)。私立藝術類科高職招生策略之研究—個案研究。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2009。1-108。 
    5. 鐘勻笛(2009)。台灣高等教育擴充後私立技職院校招生策略之研究。淡江大學會計學系碩士班學位論文。2009。1-108。 
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