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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 41 ) 〈TOP〉
  1. 周振雄(民86):中華民國大專院校運動會運動贊助之研究。國立臺灣師範大學體育研究所碩士論文(未出版)。
  2. 趙政諭(民89):公營與公辦民營職棒球場現場觀眾顧客滿意度之比較研究-以台北市立棒球場、台南市立棒球場為例。國立臺灣師範大學體育學系碩士論文(未出版)。
  3. 盧心雨(民90):政府體育行政組織文化與組織效能之研究。國立臺灣師範大學體育學系碩士論文(未出版)。
  4. Easton, S., & Mackie, P.(1998). When football came home: A case history of the sponsorship activity at Euro’96. International Journal of Advertising, 17(1), 99-114.
  5. Ensor, R. J.(1987). The corporate view of sports sponsorship. Athletic Business, 40-43.
Times Cited (36) 〈TOP〉
  1. 郭靜育(2013)。企業贊助運動員之研究─以盧彥勳為例。淡江大學大眾傳播學系碩士班學位論文。2013。1-108。 
  2. 徐韻佳(2009)。企業贊助對企業形象與購買意願之影響研究。淡江大學國際貿易學系國際企業學碩士班學位論文。2009。1-98。 
  3. 潘翠雯(2007)。晚近台灣撞球運動的轉變:媒體、性別與國族。淡江大學大眾傳播學系碩士班學位論文。2007。1-116。 
  4. 施仁瑞(2009)。航空產業運動贊助模式之研究-華航個案-。中原大學企業管理研究所學位論文。2009。1-116。 
  5. 陳聖勛(2014)。以消費者觀點探討運動贊助效益對品牌知名度與品牌形象之影響-以adidas贊助南部地區之健身工廠為例。樹德科技大學經營管理研究所學位論文。2014。1-80。 
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