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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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李胤儀 , Masters  Advisor:莫季雍  



Abstract 〈TOP〉
    Reference ( 209 ) 〈TOP〉
    1. 翁秀琪(1998)。大眾傳播理論與實證。台北:三民。
    2. 徐萱齡(1998)。報紙消費者購閱報行為之影響因素研究。銘傳大學傳播管理研究所碩士
    3. 陳亞萍(2000)。北市表演藝術觀眾之生活型態與行銷研究。中央大學藝術學研究所碩士
    4. 齊若蘭譯,(Nicholas Negroponte原著),1995,數位革命:011011100101110111...的
    5. 張郁蔚(1997)。電子報發展與使用之探討。大學圖書館,1卷4期,頁121-136。
    Times Cited (10) 〈TOP〉
    1. 林椿蓉(2014)。偶像劇迷生活型態對偶像劇App體驗之影響研究-以2011~2013年三立和夢田偶像劇為例。淡江大學大眾傳播學系碩士班學位論文。2014。1-130。 
    2. 陳展逸(2006)。新聞閱聽人之生活型態與大眾傳播媒體關係之研究。淡江大學管理科學研究所碩士班學位論文。2006。1-98。 
    3. 許世賢(2013)。電子報於工程資訊應用之實例探討。臺北科技大學土木與防災研究所學位論文。2013。1-107。 
    4. 黃文杰(2003)。生活型態與媒體使用習慣的關係─以上海消費者為例。元智大學管理研究所學位論文。2003。1-0。
    5. 賴蕙蘭(2005)。以生活型態剖析台灣之藝術電影消費行為。臺灣大學商學研究所學位論文。2005。1-76。
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