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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 168 ) 〈TOP〉
    1. 高康華(1997)。「我國半導體產業之競爭分析」,長庚大學醫學暨工程研究所碩士論文。
    2. 陳振長(譯)(1991)。產業結構經濟學(上冊)。台北:台灣銀行經濟研究室。
    3. 梁世武(2001)。市場調查理論實務手冊。台北:世新大學民調中心。
    4. 藍毓仁、蔣慶慧(譯)(2000)。一對一經理人:e世代成功的顧客關係管理。
    5. Anton, J. (1996). Customer Relationship Management:. Making Hard Decisions with soft Numbers. NY: Prentice Hall, Inc.
    Times Cited (4) 〈TOP〉
    1. 張憶茹(2002)。亞力山大健康休閒俱樂部顧客關係管理之研究。臺灣師範大學運動與休閒管理研究所學位論文。2002。1-0。
    2. 李景智(2007)。以質性研究方法探討消費者選擇第三代行動電話服務業者之行為。元智大學管理研究所學位論文。2007。1-81。
    3. 許杰(2008)。台灣航空業建置顧客關係管理系統決定因素及其對搭乘意願影響之研究--以關係品質與關係價值觀點之分析。臺北大學國際企業研究所學位論文。2008。1-151。
    4. 何湘茵(2011)。提升客戶服務客服中心管理策略之探討--以A壽險公司為例。政治大學經營管理碩士學程(EMBA)學位論文。2011。1-61。
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