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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 118 ) 〈TOP〉
    1. 朱邦賢(1977),《雜誌讀者閱讀動機與滿足之研究—以婦女雜誌為研究對象》,國立政治大學新聞研究所碩士論文。
    2. 林建煌(1984),《商業性雜誌產品空間及定位研究》,國立政治大學企業管理研究所碩士論文。
    3. 邱麗珍(2001),《女性雜誌中美容美體論述的解構》,國立台灣師範大學家政教育研究所碩士論文。
    4. 張淑麗(1994),〈解構與建構之後:女性雜誌、女性主義與大眾文化研究〉,《中外文學》,23(2):110-125。
    5. 劉懿寬(1987),《生活型態研究在行銷規劃上之應用—以香水作實證研究》,國立成功大學工業管理研究所碩士論文。
    Times Cited (16) 〈TOP〉
    1. 林思芃(2008)。現代「潘安」:男性保養品廣告之男性形象分析-以男性時尚雜誌為例。淡江大學大眾傳播學系碩士班學位論文。2008。1-137。 
    2. 林素如(2008)。女性生活型態對墜飾造形意象偏好之影響。臺北科技大學創新設計研究所學位論文。2008。1-140。 
    3. 劉仁和(2005)。百貨公司空間形象定位研究。中原大學室內設計研究所學位論文。2005。1-253。 
    4. 蔣淑娟(2005)。市場區隔與定位理論應用於商業空間之室內設計的研究。中原大學室內設計研究所學位論文。2005。1-153。 
    5. 邱靜茹(2010)。雜誌內容屬性與版面視覺意象之研究 -以日文mina米娜時尚雜誌為例。中原大學商業設計研究所學位論文。2010。1-142。 
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