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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 108 ) 〈TOP〉
    1. Amit, R. & Schoemaker, P. (1993) Strategic Assets and Organizational Rent. Strategic Management Journal, 14: 33-38.
    2. Anderson, D. S. (1992). Identifying and responding to activist publics: A case study. Public Relations Research, 4(3): 151-165
    3. Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17: 99-120.
    4. Chan-Olmsted, S.M. & Litman, B. R. (1988). Antitrust and horizontal mergers in the cable industry. Journal of Media Economics, 1(3): 3-28.
    5. Chatterjee, S. & Wernerfelt, B. (1991). The Link between Resources and Type of Diversification: Theory and Evidence. Strategic Management Journal, 12: 33-48.
    Times Cited (12) 〈TOP〉
    1. 陳相綾(2012)。韓國電視劇優勢資源之研究:市場結構與戲劇製程特點分析。淡江大學大眾傳播學系碩士班學位論文。2012。1-116。 
    2. 林景易(2007)。光纖到府服務對有線電視產業競爭優勢影響之探究-以東森媒體科技為例。臺北科技大學光電與通訊產業研發碩士專班學位論文。2007。1-72。 
    3. 侯儀君(2004)。管制產業跨業競爭研究— 以中華電信MOD與有線數位電視為例。臺灣大學國際企業學研究所學位論文。2004。1-104。 
    4. 何醒邦(2003)。傳播企業提供互動電視服務之核心資源分析:以東森媒體科技、中嘉網路、中華電信為例。臺灣師範大學大眾傳播研究所學位論文。2003。1-119。
    5. 麥育瑋(2007)。台灣無線電視發展DVB-H之定位-以商業模式、政策法規與資源基礎理論探討。臺灣師範大學大眾傳播研究所學位論文。2007。1-151。
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