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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 24 ) 〈TOP〉
    1. Austin, Bruce A. (1981). Film Attendance: Why College Students Chose to See Their Most Recent Film. Journal of Popular Film and Television, 9, April, 43-49.
    2. Eliashberg, Jehoshua & Sawhney, Mohanbir S. (1994). Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment. Management Science, 40, September, 51-73.
    3. Eliashberg, Jehoshua & Shugan, Steven M. (1997). Film Critics: Influencers or Predictors? Journal of Marketing, 61, 68-78.
    4. Fabeer, Roland J. & O’Guinn, Thomas C. (1984). Effect of Media Advertising and Other Sources on Movie Selection. Journalism Quarterly, 61, Summer, 371-77.
    5. Hirschman, Elizabeth C. & Andrew, Pieros Jr. (1985). Relationships among Indicators of Success in Broadway Plays and Motion Picture. Journal of Culture Economics, 9, June, 53-63.
    Times Cited (5) 〈TOP〉
    1. 吳晉賢(2013)。電影票房價值因素之探討-以國產電影為例。淡江大學會計學系碩士班學位論文。2013。1-60。 
    2. 盧羽莘(2013)。賽德克.巴萊電影之品牌知覺價值、品牌忠誠度與熱迷行為關係研究-以魏德聖導演熱迷為例。中原大學企業管理研究所學位論文。2013。1-89。 
    3. 黃嘉琳(2007)。網絡經驗與創新績效:以好萊塢電影為例。臺灣師範大學大眾傳播研究所學位論文。2007。1-84。
    4. 曾羨書(2007)。美國電影票房績效研究:從口碑、影評、卡司與電影類型角度觀之。臺灣大學國際企業學研究所學位論文。2007。1-57。
    5. 張哲維(2010)。文化創意產業國際行銷策略之研究-以台灣電影產業為例。臺北大學公共行政暨政策學系學位論文。2010。1-289。
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