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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 95 ) 〈TOP〉
  1. 余佳珍(民86):運動組織開源的策略。中華體育,10卷4期,頁21-27。
  2. 許義雄(民88):我國體育政策發展及展望。行政院體育委員會網頁,。
  3. 程紹同(民90):第五促銷元素—運動贊助行銷新風潮。台北:滾石文化。
  4. 張良漢(民88):企業贊助體育運動初探。大專體育,42期,頁142-148。
  5. Baker, T. (2001). To Profit or Not to Profit:The Commercial Transformation of the Nonprofit. Contemporary Sociology, 30(4), 361-363.
Times Cited (10) 〈TOP〉
  1. 高麗秋(2011)。我國智庫財務狀況之研究--兼論美日兩國智庫。臺灣大學政治學研究所學位論文。2011。1-283。 
  2. 歐吉書(2002)。全國性運動單項協會運動志工管理現況之探討。臺灣師範大學體育學系學位論文。2002。1-146。
  3. 郭妍汝(2002)。單項運動協會公共關係運作之個案研究。臺灣師範大學體育學系學位論文。2002。1-115。
  4. 陳雍仁(2002)。整合行銷傳播於運動行銷之應用—以HBL「高中籃球聯賽」與adidas「街頭籃球賽」為例。臺灣師範大學運動與休閒管理研究所學位論文。2002。1-80。
  5. 林智偉(2003)。舞蹈類基金會營運與未來發展之研究。臺灣師範大學體育學系學位論文。2003。1-201。
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