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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 50 ) 〈TOP〉
  1. 左曼喜譯(1988)。J.D. Bigley著。博物館的行銷背景與理論基礎。博物館學季刊,2(3),33-39。
  2. 司徒達賢(1999)。非營利組織的經營管理。臺北:五南。
  3. 余朝權(1993)。現代行銷管理。臺北:五南。
  4. 林美玲譯(1995)。P. J. Ames著。博物館行銷-使命的運用或主導。博物館學季刊,9(2),29-33。
  5. 林珊如(1997)。二十一世紀大學圖書館:行銷服務時代的來臨。大學圖書館,1(1),37-54。
Times Cited (12) 〈TOP〉
  1. 黃俊堯(2008)。私立高職學校行銷策略與學生選校因素之研究。淡江大學會計學系碩士班學位論文。2008。1-128。 
  2. 游蒼棟(2008)。乙所偏遠小型國民中學行銷策略與運作之研究。淡江大學教育政策與領導研究所碩士在職專班學位論文。2008。1-166。 
  3. 郭怡君(2007)。幼稚園行銷策略及其成效之個案研究。淡江大學教育政策與領導研究所碩士在職專班學位論文。2007。1-184。 
  4. 蘇銘勳(2007)。桃園縣國民小學少子化現象下學校本位經營之研究。中原大學教育研究所學位論文。2007。1-178。 
  5. 邱顯哲(2004)。華語中心行銷策略之研究--以台灣師範大學國語教學中心與文化大學國語研習班為例。臺灣師範大學大眾傳播研究所學位論文。2004。1-172。
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