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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 192 ) 〈TOP〉
  1. 王仁宏(2005)。以體驗行銷與涉入程度探討顧客滿意度與顧客忠誠度—以台中市運動休閒健康俱樂部為例。未出版碩士論文,嶺東科技大學,臺中市。
  2. 王雅怡(2007)。中華職棒球隊品牌共鳴對球迷特定滿意、累積滿意與再購行為之中介探討。未出版碩士論文,國立臺灣師範大學,臺北市。
  3. 吳欣怡(2006)。誠泰COBRAS公共關係運作及球迷認知效益評估。未出版碩士論文,國立臺灣師範大學,臺北市。
  4. 吳曉雯(2002)。影響職棒球迷選擇支持球隊的因素及其與忠誠度、滿意度的關係。未出版碩士論文,國立體育學院,桃園縣。
  5. 呂宛蓁(2007)。職棒現場觀眾參與行為意圖模式之研究。未出版博士論文,國立臺灣師範大學,臺北市。
Times Cited (26) 〈TOP〉
  1. 王佑文(2014)。休閒涉入、體驗品質、參觀滿意度與重遊意願之研究-以宜蘭縣立蘭陽博物館為例。淡江大學國際企業學系碩士班學位論文。2014。1-157。 
  2. 陳泓賓(2012)。醫學美容中心服務品質對消費者體驗價值及再購意願的影響—以不同世代為調節效果。淡江大學管理科學學系企業經營碩士在職專班學位論文。2012。1-120。 
  3. 謝念恬(2012)。消費者體驗旅程之探究-以韓國少女時代偶像團體為例。淡江大學國際商學碩士在職專班學位論文。2012。1-122。 
  4. 黃浩宸(2014)。國際賽事成績對中華職棒觀賞行為影響之研究-以2013年經典賽為例。中原大學企業管理研究所學位論文。2014。1-86。 
  5. 駱碧蓮(Phaik-Lean Loh);施致平(Chih-Pin Shih)(2012)。中華職棒虛擬社群參與行為意圖模式之研究。體育學報。45(2)。113-125。 
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