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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 134 ) 〈TOP〉
    1. 丁烜鳴(2006)。品牌形象與廣告效果對消費者購買行為之影響-以adidas為例。未出版碩士論文,國立臺灣師範大學,臺北市。
    2. 王淑婷(2005)。產品品質口碑對消費者品牌形象、品牌態度及購買意願之影響-以化妝品產業為例。未出版碩士論文,淡江大學,臺北縣。
    3. 林房儹(2003)。運動產業分類與四P模型之探討。台灣體育運動管理學報,2,1-13。
    4. 林房儹、林文郎、莊木貴、黃煜、張振崗、呂佳霙、王慶堂、陳靜宜(2004)。我國運動休閒產業發展策略之研究行政院體育委員會專題研究成果報告。(報告編號:Ncpfs-Res-093-001),未出版。
    5. 徐淑珊(2006)。女性消費者對運動服裝品牌忠誠度之研究。未出版碩士論文,國立臺灣師範大學,臺北市。
    Times Cited (10) 〈TOP〉
    1. 岳造宇(2014)。從顧客關係管理探討虛擬社群結合大數據趨勢之研究。淡江大學國際企業學系碩士在職專班學位論文。2014。1-129。 
    2. 張立誠(2014)。以平衡理論探討區域咖啡廳之促銷策略。淡江大學企業管理學系碩士班學位論文。2014。1-62。 
    3. 李佳恩(2017)。部落格電子口碑可信度與目的地意象對渡假旅遊意願之影響-以渡假生活型態為區隔變數。中原大學國際經營與貿易研究所學位論文。2017。1-104。 
    4. 李麗花(2013)。口碑傳播與醫院就診行為相關之研究-以臺中市大學生為例。臺中科技大學企業管理系事業經營碩士班學位論文。2013。1-122。 
    5. 蔡展蘋(2014)。高職餐飲科學生流行文化、自我認同與符號消費之研究。高雄餐旅大學餐旅教育研究所學位論文。2014。1-134。 
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