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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 36 ) 〈TOP〉
  1. 洪順慶,行銷管理,台北,新陸書局,2001。
    連結:
  2. Aaker, D, A, and Gary J, Shansby,Positioning Your Product Business Horizons, May-June, 1982,
    連結:
  3. Kotler Philip, Marketing Management, 11th ed, NJ: Prentice-Hall Inc,,2002
    連結:
  4. 一、中文部份
  5. Bearden, Ingram & La Forge 著,王居卿、張威龍、陳明杰譯,行銷學-原理與觀點,台北,前程企業管理有限公司,2002。
Times Cited (3) 〈TOP〉
  1. 蔡煜凱(2012)。台灣中小型建設公司經營之關鍵成功因素之研究。臺北科技大學管理學院經營管理EMBA專班學位論文。2012。1-84。 
  2. 何能賢(2014)。土地區位與產品規劃關聯性探討。中正大學高階主管管理碩士在職專班學位論文。2014。1-56。
  3. 陳麗真(2015)。美麗家園-購買A建設公司產品之決定性因素。成功大學高階管理碩士在職專班(EMBA)學位論文。2015。1-91。
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