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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 81 ) 〈TOP〉
  1. 林娟娟、林禹均、王舒民(2010)。網路消費者的知覺風險對其購買態度及意願之研究-以網路購物經驗與退貨經驗為調節變數。電子商務研究,8(1),37-70。
  2. 林榮春、邱天佑、林茂雄(2011)。影響網路銀行實際使用行為之研究。顧客滿意學刊,7(1),1-22。
  3. Agarwal, R., & Prasad, J. (1998). A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology. Information Systems Research, 9(2), 204-215.
  4. Agarwal, R., & Prasad, J. (1997). The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies. Decision Sciences, 28(3), 557-582.
  5. Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Times Cited (6) 〈TOP〉
  1. 陳加倫(2015)。以整合性科技接受理論2、知覺風險及知覺信任觀點探討消費者使用Beacon應用程式之行為意圖。淡江大學企業管理學系碩士班學位論文。2015。1-75。 
  2. 黃政杰(2015)。企業對於員工自帶電腦與設備之理性決策模型 — 針對台灣產業的研究。臺灣大學資訊管理組學位論文。2015。1-70。 
  3. 廖健良(2015)。性價比與手機換購之影響。臺北大學企業管理學系學位論文。2015。1-47。
  4. 何東嶽(2015)。影響自然人憑證普及化因素探討。中正大學會計資訊與法律數位學習碩士在職專班學位論文。2015。1-88。
  5. 王麒鈞(2016)。寵物智慧商店服務項目之消費者偏好與品質屬性探討。淡江大學企業管理學系碩士班學位論文。2016。1-121。
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