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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 45 ) 〈TOP〉
  1. 胡凱傑、李太雨、丘志文(2011)。以Kano模式與重要度績效分析探討亞洲主要貨櫃港口之服務品質。運輸學刊,23(1),129-164。
  2. 楊賀評(2009)。捷運系統旅客服務品質準則之選取與評估-以高雄捷運系統為例。國立成功大學交通管理科學研究所未出版之碩士論文。
  3. Abalo, J., Varela, J., & Manzano, V. (2007). Importance values for Importance–Performance Analysis: A formula for spreading out values derived from preference rankings. Journal of Business Research, 60(2), 115-121.
  4. Azzopardi, E., & Nash, R. (2012). A critical evaluation of importance–performance analysis. Tourism Management, 35, 222-233.
  5. Bacon, D. R. (2003). A comparison of approaches to importance-performance analysis. International Journal of Market Research, 45(1), 55-72.
Times Cited (2) 〈TOP〉
  1. 李明智(2016)。證券業服務品質重要度與滿意度認知差異之研究-以A證券商為例。臺北大學企業管理學系學位論文。2016。1-72。
  2. 洪淑華(2016)。預拌混凝土業服務品質重要度與滿意度認知差異之研究-以Y公司為例。臺北大學企業管理學系學位論文。2016。1-81。
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