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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 191 ) 〈TOP〉
  1. 余朝權與葉晶雯,「航空客運業之知覺品質與其前因變項之分析」,東吳經濟商學學報,第23期,頁109-140,民國87年。
  2. 余朝權,「大台北都會消費者本國中心傾向與對外國服務品牌態度之關係:以國際航空客運業為例」,東吳經濟學商學學報,第52期,頁151-174,民國95年。
  3. 吳則雄,「台灣餐飲業顧客互動、服務品質、信任與顧客忠誠度關係之研究─以中南部國際觀光旅館餐廳為例」,國立成功大學高階管理碩士論文,民國96年。
  4. 張淑青,「價格知覺對顧客滿意影響之研究—以觀光旅遊為例」,國立台北大學企業管理系博士論文,民國89年。
  5. 陳方元,「台灣地區航空公司顧客關係利益與忠誠度關係之研究」,國立成功大學博士論文,民國95年。
Times Cited (15) 〈TOP〉
  1. 許暐珊(2013)。消費者的企業社會責任認知對忠誠度影響之研究—以人壽保險公司為例。淡江大學保險學系保險經營碩士班學位論文。2013。1-103。 
  2. 高婉慧(2009)。關係品質、顧客忠誠度與再購意願之研究。淡江大學企業管理學系碩士在職專班學位論文。2009。1-99。 
  3. 陳定玉(2014)。銀行業服務失誤與服務補救策略之研究。中興大學高階經理人碩士在職專班學位論文。2014。1-77。 
  4. 高鎮遠(2011)。都市大眾運輸服務涉入與體驗對忠誠度影響之研究 -以高雄都會區大眾捷運系統為例。成功大學交通管理科學系學位論文。2011。1-100。 
  5. 張琳禎(2014)。品牌真實性與購買意願關係之研究-以智慧型手機品牌為例。臺北科技大學技術及職業教育研究所學位論文。2014。1-149。 
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