新產品成功影響因素之後設分析

賴玉嫣

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新產品成功影響因素之後設分析

A Meta-Analytic Review of the Antecedents of New Product Success

賴玉嫣 , Masters　　Advisor：蔡坤宏　　

繁體中文

新產品成功；新產品績效；產品優勢；產品創新度；後設分析； new product success ； new product performance ； product advantage ； product

Abstract │ Reference (158) │ Times Cited (2) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

This thesis aims to summarize the results of past studies and provide a macroscopic structure of
new product success (NPS) by a meta-analytic review. Researchers wish to find out the key factors that
make new product successful. We collected data from past empirical researches on NPS and
constructed a correlation matrix of NPS and it’s antecedents to understand effects of them. We wonder
whether product advantage or product innovativeness exist as mediator or not.
We classified the variables associated to new product success according to the framework
provided by Pattikawa,Verwaal and Commandeur (2006). They classified the antecedents of new
product performance in four main categories : strategy , environment , organizational and process
variables. We searched for relevant empirical studies by the key words like: product innovativeness,
product advantage, new product success and new product performance through the database and
recorded the correlation coefficients , sample size , reliability and industry of this studies. We
constructed the relationship of variables with new product success and analyze how to affect new
product performance by structural equations model (SEM).
The conclusion of this research points out the importance of environment and strategy variables.
The result is revealed as follows. First, market potential and competitive intensity have a significant
relationship with NPS. Second, product advantage mediates the relation of market orientation and NPS.
Third, strategy variables affect both product advantage and product innovativeness. Fourth,
Newness-to-market have a positive relationship with NPS.

Reference ( 158 ) 〈TOP〉

Ali, A. (1994). Pioneering Versus Incremental Innovation: Review and Research Propositions. Journal of Product Innovation Management 11(1):46-61.
連結：
Ali, A., Krapfel, R., and LaBahn, D. (1995). Product innovativeness and entry strategy: Impact on cycle time and break-even time. Journal of Product Innovation Management 12(1):54-69.
連結：
Atuahene-Gima, K. (1995). An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach. Journal of Product Innovation Management 12(4):275–329.
連結：
Atuahene-Gima, K. (1996). Market Orientation and Innovation. Journal of Business Research 35(2):93-103.
連結：
Atuahene-Gima, K. and Murray, J.Y. (2004). Antecedents and Outcomes of Marketing Strategy Comprehensiveness. Journal of Marketing 68(4):33-46.
連結：

Times Cited (2) 〈TOP〉

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